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Now that you've seen some inspiring examples of vision statements from real companies, hopefully you're starting to get ideas for your own vision statement. Vision statements don't have to be as grand as those above. Small local companies might simply aspire to have the friendliest customer service in town or offer the freshest, locally grown produce.

The vision statement helps the organization simply define its goals, creating something to work towards in the future. Often your vision can be summed up in one or two sentences, as in these examples:

  • To help people stay fit and healthy.
  • To have our product in every home in the United States.
  • To help people enjoy life by offering an affordable solution to health care.
  • To provide delicious, seasonal food and a fun atmosphere that will bring customers back again and again.
  • As we move towards our goal of being a world-class university, we will support research on a global scale. Locally, our campus will service the research needs of the learning community, granting access to many informational resources.
  • The XYZ Company will inspire its employees to be the best they can be. We will engage in sustainable practices and anticipate the needs of our customers. We will maximize return to the stockholders while still maintaining quality in our products.
  • Our vision is to bring our students into the 21st century through innovation and modern technology. Learning will be enhanced with computer software and educational games that will allow students to proceed at their own rate according to their ability.